Severe PMS? 1 in 20 Women Suffer With PMDD. Do You?

What is PMDD?

Premenstrual dysphoric disorder (PMDD) is a very severe form of premenstrual syndrome (PMS), which can cause many emotional and physical symptoms every month during the week or two before you start your period. It is sometimes referred to as ‘severe PMS’.

While many people who are able to have periods may experience some mild symptoms of PMS, if you have PMDD these symptoms are much worse and can have a serious impact on your life.

Experiencing PMDD can make it difficult to work, socialise and have healthy relationships. In some cases, it can also lead to suicidal thoughts.

As someone who has personally suffered with little help all my life the best way to describe it for me was I went into a self-destruct mode  and literally my life became unbearable with mood swings, anger, depression, explosive episodes and feeling incredibly lonely and out of control. This then settled down and my brain rebalanced but I only had a couple of weeks to be “normal” until it happened all over again.

What are the symptoms of PMDD?

If you have PMDD, you might find that you experience some of symptoms listed below. But it’s different for different people, so you might also experience other kinds of feelings which aren’t listed here.

Emotional experiences:
  • mood swings
  • feeling upset or tearful
  • feeling angry or irritable
  • feelings of anxiety
  • feeling hopeless
  • feelings of tension or being on edge
  • difficulty concentrating
  • feeling overwhelmed
  • lack of energy
  • less interest in activities you normally enjoy
  • suicidal feelings.
Physical and behavioural experiences:
  • breast tenderness or swelling
  • pain in your muscles and joints
  • headaches
  • feeling bloated
  • changes in your appetite such as overeating or having specific food cravings
  • sleep problems
  • finding it hard to avoid or resolve conflicts with people around you
  • becoming very upset if you feel that others are rejecting you.

You will typically only experience these symptoms for a week or two before your period starts. The symptoms follow your menstrual cycle, so you might find they start to get better when you get your period and will usually have disappeared by the time your period is finished.

PMDD and suicidal feelings

Some people find that one of their monthly symptoms is thoughts about suicide. This is can feel very distressing.

If you’re experiencing suicidal feelings and are worried you may act on them, you can call 999, go straight to A&E or call the Samaritans for free on 116 123 to talk.

What are the causes of PMD?

The exact causes are still not fully understood but some possible factors are:

Being very sensitive to changes in hormone levels. Recent research suggests that PMDD is associated with increased sensitivity to the normal hormonal changes that occur during your monthly menstrual cycle.

Genetics. Some research suggests that this increased sensitivity to changes in hormone levels may be caused by genetic variations.

Some other research has shown that in some cases PMDD may be linked to stressful and traumatic past events (such as emotional or physical abuse), but there’s no evidence to explain how or why.

Is PMDD a mental health problem?

PMDD is commonly defined as an endocrine disorder, meaning that it is a hormone-related disorder. But as well as physical symptoms, people with PMDD also experience a range of different mental health symptoms such as depression and suicidal feelings.

For these reasons, it has recently been listed as a mental health problem in the DSM-5 (one of the main manuals that doctors use to categorise and diagnose mental health problems).

Article from Mind.

Girlguiding help to stamp out period poverty in the UK

New Period Poverty badge available for girls to pledge support and banish stigma.

Girlguiding, the UK’s leading charity for girls and young women, is joining the growing movement of period campaigners to make a positive change and end period poverty with the launch of its UK wide campaign.

The campaign calls for dedicated funding for schools, colleges and universities to provide period products and for all pupils to be taught about periods and puberty as part of the new relationships and sex education curriculum.

Inspired by Girlguiding Scotland’s Period Poverty campaign launched in September 2017,

Girlguiding’s Advocate panel of young members aged 14-25 want to widen the campaign to tackle period poverty across the rest of the UK and address the stigma and shame that can be associated with periods.

The Girlguiding Advocate Panel said:

As the Girlguiding Advocate panel we use our voices to call for change that will improve the lives of women and young girls. When we heard that period poverty is something that affects so many young women, we knew this had to change.

There are some amazing campaigners already working towards ending period poverty, including in Girlguiding Scotland – and now we want to act. We approached Girlguiding and asked them to support us in campaigning to end period poverty and tackle the shame and stigma associated with periods.

We believe that periods are normal – not embarrassing! So, we are asking Girlguiding units to talk openly about periods, and for school curriculums to include more information about periods, taught to everybody, not just girls.

We want period products to be accessible for anyone who needs them. They aren’t a luxury but an essential – just like toilet roll.

We hope that through this campaign, Girlguiding can be part of the solution to period poverty – and help put it to where it belongs: in the past.

According to research by girls’ rights charity Plan International UK, one in ten girls have been unable to afford period products and 49% of girls have missed an entire day of school because of their period, of which 59% have made up a lie or an alternate excuse.

Girlguiding’s new campaign has three main calls:

  1. For Governments across the UK to provide dedicated funding for education establishments (schools, colleges and universities) to provide period products for pupils who need them.
  2. Girls tell us that language is very important in contributing to and tackling stigma and shame around periods. We are asking our Girlguiding members across the country to take our pledge to always talk openly about periods and to help make sure no one feels embarrassed or ashamed about periods.
  3. All pupils should receive the same information about periods in schools, and what to expect in puberty must be part of the new comprehensive relationships and sex education (RSE) school curriculum in England. We’re also continuing to work with parliaments in devolved nations to improve information about periods.

As part of the campaign, the Advocate panel, made up of girls and young women aged between 14 and 25, have designed the first ever Period Poverty badge for girls and leaders to wear to show their support for the campaign and encourage others not to be ashamed or embarrassed about periods.

With over half a million members, Girlguiding will be tackling the issue surrounding taboos and stigma head on in weekly unit meetings. Girlguiding has worked with the charity WaterAid to create activities to help girls aged ten and above in Guides and The Senior Section, to find out about period poverty across the globe. The new resources will also support leaders to talk openly about period stigma, dealing with periods and period poverty.

Girlguiding members are being asked to pledge “to tackle period stigma by talking openly about periods and so that no one feels embarrassed talking about them.”

Girls will also be encouraged to collect period products for their units and local foodbanks, if able to do so.

Article from Girlguiding 

Kylie Jenner Becomes The Youngest Self-Made Billionaire Ever

Kylie Jenner Becomes The Youngest Self-Made Billionaire Ever

In mid-November, Kylie Jenner marked a milestone moment with a visit to a shopping centre. For the past three years, her Kylie Cosmetics had only sold its makeup online and briefly in pop up shops. But after signing an exclusive distribution deal with Ulta, the beauty retailer, Kylie Cosmetics was rolling its $29 lip kits—a matte liquid lipstick and matching lip liner—into Ulta’s 1,000-plus stores. And Jenner showed up to greet customers, sign autographs on lip kits and, of course, pose for selfies with her fans.

Over the next six weeks, Kylie Cosmetics sold $54.5 million worth of products in Ulta, according to estimates from Oppenheimer. “I popped up at a few stores, I did my usual social media—I did what I usually do, and it just worked,” she says.

Fueled in part by the Ulta expansion, Kylie Cosmetics’ revenue climbed 9% last year to an estimated $360 million. With that kind of growth, and even using a conservative multiple from the booming makeup industry, Forbes estimates Jenner’s company is worth at least $900 million.

She owns all of it.

Add in the cash Jenner has already pulled from the profitable business, and the 21-year-old is now a billionaire, with an estimated fortune of $1 billion.

She’s the youngest-ever self-made billionaire, reaching a ten-figure fortune at a younger age than even Facebook’s Mark Zuckerberg (who was 23 when he hit that mark).

“I didn’t expect anything. I did not foresee the future,” says Jenner, who is the youngest billionaire in the world. “But the recognition feels really good. That’s a nice pat on the back.”

“It’s the power of social media,” Jenner says. “I had such a strong reach before I was able to start anything.”

The beauty of Kylie Cosmetics, which Jenner started in 2015, is its minuscule overhead—and the outsize profits that go straight into Jenner’s pocket.

Her empire consists of just seven full-time and five part-time employees. Manufacturing and packaging is outsourced to Seed Beauty, a private-label producer in nearby Oxnard, California. Sales and fulfillment are handled by online merchant Shopify. Her shrewd mother, Kris, takes care of finance and PR in exchange for the 10% management fee she siphons from all of her kids.

Marketing is done mostly through social media, where Jenner has a massive following. She announces product launches, previews new items and announces the Kylie Cosmetics shades she’s wearing directly to the 175 million-plus who follow her across Snapchat, Instagram, Facebook and Twitter.

“It’s the power of social media,” Jenner says. “I had such a strong reach before I was able to start anything.”

When Kylie Cosmetics launched in Ulta in 50 states, the reaction was a real-life version of the online rush Jenner created years earlier, when her initial kits sold out online in less than a minute. Ulta shoppers went wild. In some stores inventory was gone in hours. “It sold out faster than we planned,” admits Tara Simon, Ulta’s senior vice president of merchandising.

Ulta and Jenner are a sensible pairing. With Ulta’s mix of pricier prestige brands, like MAC Cosmetics, and cheaper selections, such as Nyx Professional Makeup, it has a larger footprint than that of its closest competitor, the more expensive Sephora. Analysts say Kylie Cosmetics is drawing younger customers through Ulta’s doors—teens who might not have a credit card to shop online. Plus, selling in physical stores gives Jenner a chance to reach “people that would never buy my products online,” she says. The ones who want to “see, touch and feel before they buy.”

Ulta provides access to a wide swath of America—more than just kids on the coasts—with stores across middle America. (It also has 714 more standalone stores than Sephora.) Ulta, meanwhile, gets a brand that requires no marketing push. So far, the retailer hasn’t spent a dime on traditional marketing to launch the brand in stores, which is “unheard of,” Simon says: “Jenner’s ability to communicate with well over 120 million people in a snap has a lot of power.”

“She did well online, but there’s only so far that that can take her,” says Shannon Coyne, an equity research analyst at BMO Capital Markets. “She probably realized: ‘If I want to get big, I’ve got to scale, and to do that, I need a partner.’ Ultimately, she wants to grow her brand, and she needs this store presence to do that.”

Indeed, Kylie Cosmetics has seen its growth slow rapidly lately. It went from essentially zero to $307 million in sales within a year of launching but managed only single-digit growth in 2017 and 2018, Forbes estimates. That’s despite adding 30 new products in 2017, including concealer and makeup brushes, and many more color combinations in 2018.

It’s not the first time Ulta’s breadth has helped propel a makeup entrepreneur. IT Cosmetics, cofounded in 2010 by Jamie Kern Lima, entered Ulta in 2012 and promptly grew to sales of $117 million by 2014. In August 2016, L’Oréal paid $1.2 billion in cash for it.

Would Jenner ever follow a similar route? She firmly dismisses the idea of a sale. But her mother is interested. “It’s always something that we’re willing to explore,” Kris told Forbes last year.

For now, Jenner is focused on expanding her product range to include a setting powder, and bringing eyeshadows, powders and bronzers to Ulta. “I see Kylie Cosmetics going very far,” Jenner says. “I work really hard.”

Whatever happens next, one thing is certain. Jenner will share it all on social media, much to the delight of her tens of millions of fans.

She is, after all, the first selfie-made billionaire.

Article by Natalie Robehmed from Forbes
Kylie Cosmetics In Actiin


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‘Suprise” – Sanitary Products ARE Essentials.

NHS Will Now Supply Feminine Hygiene Products

NHS patients in England to be offered free tampons the BBC News reported yesterday.

Women and girls in hospital who need sanitary protection will be offered free tampons and other products, NHS England has said.

From summer, patients in England will be able to ask for pads and tampons when they need them, free of charge.

The move comes after the British Medical Association argued it was inconsistent for hospitals to hand out razors for men but not tampons.

Unnecessary Embarrassment

NHS England said it meant patients could avoid unnecessary embarrassment.

NHS Chief Executive Simon Stevens said it was “absolutely right” that everyone had access to the essentials of daily life during their time in hospital and it would leave people to focus on their recovery.


The charity Freedom4Girls, which campaigns against period poverty, said it was a “fantastic step forward”.

In February, the BMA said two in every five UK hospital trusts and health boards did not give sanitary products to patients who needed them, or only in emergencies.

And at 27 trusts, there was nowhere to buy sanitary products anywhere on site.

Dame Parveen Kumar, chair of the BMA’s board of science, welcomed the move which she said would come as a relief for many patients.

She said BMA research had shown how “patchy or non-existent” the provision was, as well as the “relatively small cost” of providing tampons and sanitary pads free of charge.

The BMA is pressing for the move to apply to hospitals across the whole of the UK, although progress outside of England is already under way.

In Scotland, free sanitary products are available in schools, colleges and universities, and a pilot to provide free products to low income households in Aberdeen is being rolled out.

In Wales, a £1m government fund will help distribute free sanitary products via community groups, schools and food banks to those most in need, and in Derry, Northern Ireland, some public buildings are offering products free of charge.

BBC News